The chameleon syndrome : The art of handling multicultural clients
The chameleon syndrome : The art of handling multicultural clients
An awareness of the importance of cultural differences in customer relations means understanding its clients.
This practical course is based on the principle that a successful client relationship requires the interpretation and understanding of customs and attitudes specific to each culture.
It then requires a tailored attitude and behaviour to suit the client’s profile and cultural background.
profile
- Retail managers, boutique managers, sales teams
- People with international duties
- People who want to perfect their skills in the Art of selling
Duration
One day or 7 hours
Prerequisites
- Professionals in sales and management
Level
- Advanced
Objectives
- Gain intercultural social skills
- Understand each nationality’s customs to adapt appropriately
- Gain confidence to welcome foreign clients with ease
Training tools
- PowerPoint Presentation
- Films
- Role plays
- Teaching activities
Teaching content
- Definition of intercultural differences
- Asians (Chinese, Japanese, Koreans)
- Russians
- Indians
- Brazilians
- Middle Eastern clients
Follow-up and assessment
-
Skills are assessed throughout the training course
AT THE END OF THE COURSE
You will be able to- Master the habits and customs of foreign clients
- Have the right attitude to seduce, win over and gain loyalty from international clients
Validation
-
All attendees are awarded an attendance certificate at the end of the course subject to the validation of their skills
Tutor
- Dominique HARNOIS
Contact us for further information