The Art of displaying showcase
The Art of displaying showcase
« If the eyes are the windows to the soul, then a boutique’s windows reveal the soul of the store. »
Mary Portas
Visual merchandising could be described as the Art of showcasing products whilst meeting objectives in terms of sales, design and image.
Merchandising has never been so integral to marketing strategies of luxury brands and is now a tool for temptation and seduction.
The introduction of digital has shaken things up and given rise to a new form of creativity.
Merchandising has therefore become integral to a store’s success.
Merchandising has therefore become integral to a store’s success.
Visual identity, showcasing luxury goods, the complexity of sales networks and globalisation have resulted in strict discipline in terms of merchandising to protect the brand’s image worldwide.
